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Model wearing a pink oversized blazer and matching top against a clean white seamless studio background.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

This portrait from H&M's Spring 2025 campaign, Notes on Being, was photographed by Sam Rock with creative direction by Albert Moya and styling by Kate Phelan. The subject is a woman with dark hair, posing against a clean white seamless studio background. She wears an oversized pink blazer over a matching top, with her hand gently touching her hair. The composition is vertical with crisp studio lighting highlighting the soft tones of the apparel.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

woman in pink blazerpink blazerwomanpink jacketblazer

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalClean

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
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