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BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
FKA Twigs wearing an oversized black leather jacket and sheer brown dress against a white background for H&M.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

fka twigsfka twigs h&m campaignwoman in black leather jacketblack leather jacketleather jacketsheer brown dressbrown dress

Description

FKA Twigs is featured in the Notes on Being Spring 2025 ad campaign for H&M, captured by photographer Sam Rock. She stands against a minimalist white seamless background, wearing an oversized black leather jacket draped off the shoulders over a layered sheer brown dress. The styling by Kate Phelan highlights contemporary textures and volume against a clean studio lighting setup. Creative direction is led by Albert Moya and Eliana Masgalos with casting by Piergiorgio Del Moro.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Chocolate (50%)

Background

White Seamless

Context

Advertising Campaign