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FKA Twigs wearing an oversized black leather jacket and sheer brown dress against a white background for H&M.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

FKA Twigs is featured in the Notes on Being Spring 2025 ad campaign for H&M, captured by photographer Sam Rock. She stands against a minimalist white seamless background, wearing an oversized black leather jacket draped off the shoulders over a layered sheer brown dress. The styling by Kate Phelan highlights contemporary textures and volume against a clean studio lighting setup. Creative direction is led by Albert Moya and Eliana Masgalos with casting by Piergiorgio Del Moro.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

fka twigsfka twigs h&m campaignwoman in black leather jacketblack leather jacketleather jacketsheer brown dressbrown dress

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
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