BrandH&M
H&M "Notes on Being" Spring 2025 Ad Campaign 2025
Associated creatives
Eliana MasgalosH&M Creative Director
Albert MoyaCreative Director
Sam RockPhotographer
Caroline PolachekModels
FKA TwigsModels
TylaModels
Angelina KendallModels
JazzelleModels
Lennon SorrentiModels
Mia ArmstrongModels
Selena ForrestModels
Sihana ShalajModels
and WaliModels
Kate PhelanStylist
Piergiorgio Del MoroCasting Director
Tags
Description
Caroline Polachek poses for the H&M Notes on Being Spring 2025 ad campaign, captured by photographer Sam Rock with creative direction by Albert Moya and Eliana Masgalos. Styled by Kate Phelan, she wears a sleeveless taupe dress adorned with small dark embellishments against a minimalist white studio background. The composition is clean and direct, highlighting the garment's texture and tailored silhouette with soft studio lighting.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Taupe (70%)
Background
White Seamless
Context
Advertising Campaign