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Caroline Polachek wearing a sleeveless taupe dress with dark embellishments against a plain white studio background.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

Caroline Polachek poses for the H&M Notes on Being Spring 2025 ad campaign, captured by photographer Sam Rock with creative direction by Albert Moya and Eliana Masgalos. Styled by Kate Phelan, she wears a sleeveless taupe dress adorned with small dark embellishments against a minimalist white studio background. The composition is clean and direct, highlighting the garment's texture and tailored silhouette with soft studio lighting.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

caroline polachekwoman in taupe dresstaupe dresssleeveless dresswoman posing

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

VerticalCommercialClean

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
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