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Two women posing together wearing cream colored ruffled blouses against a plain light background

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

Two models pose in coordinated cream-colored ruffled blouses for the H&M Notes on Being Spring 2025 ad campaign. The image was photographed by Sam Rock with creative direction by Albert Moya and Eliana Masgalos. Both models feature dark, styled hair and neutral expressions against a seamless light backdrop, highlighted by soft studio lighting.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

two women posingtwo womenwomen posingcream blouseruffled blousecream ruffled blouse

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalClean

Techniques

Soft Light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
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