Logo
  • Home
  • ·Media
  • ·H&M Notes on Being Spring 2025 Campaign by Sam Rock
Brand
H&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two women posing together wearing cream colored ruffled blouses against a plain light background

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two women posingtwo womenwomen posingcream blouseruffled blousecream ruffled blouse

Description

Two models pose in coordinated cream-colored ruffled blouses for the H&M Notes on Being Spring 2025 ad campaign. The image was photographed by Sam Rock with creative direction by Albert Moya and Eliana Masgalos. Both models feature dark, styled hair and neutral expressions against a seamless light backdrop, highlighted by soft studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Cream (100%)

Background

White Seamless

Context

Advertising Campaign