H&M "Notes on Being" Spring 2025 Ad Campaign 2025

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This portrait from the H&M Notes on Being Spring 2025 ad campaign was photographed by Sam Rock with creative direction by Albert Moya. The composition features two women standing side by side against a clean white background, holding hands. The woman on the left wears a beige utility jacket with a matching belt and trousers, leaning her head gently against the other's shoulder. The woman on the right wears a sleeveless black dress with visible stitching detail along the sides and holds one hand to her long dark hair. The lighting is bright and even, highlighting the textures of the apparel.