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  • ·H&M Notes on Being Spring 2025 Campaign by Sam Rock
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two women posing against a clean white backdrop, one wearing a beige belted utility jacket and trousers, the other a black sleeveless mini dress.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two women posingtwo womenwomen posingwoman in beige utility jacketbeige utility jacketutility jacketwoman in black dressblack dresssleeveless dress

Description

This portrait from the H&M Notes on Being Spring 2025 ad campaign was photographed by Sam Rock with creative direction by Albert Moya. The composition features two women standing side by side against a clean white background, holding hands. The woman on the left wears a beige utility jacket with a matching belt and trousers, leaning her head gently against the other's shoulder. The woman on the right wears a sleeveless black dress with visible stitching detail along the sides and holds one hand to her long dark hair. The lighting is bright and even, highlighting the textures of the apparel.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Beige (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign