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Project"Notes on Being" Spring 2025 Ad Campaign
Two female models wearing beige embellished outfits against a white backdrop for H&M Notes on Being spring 2025 campaign.

"Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two female modelsfemale modelsmodels posingbeige embellished apparelbeige outfitembellished appareloversized jacketstrapless dress

Description

This image is part of the "Notes on Being" Spring 2025 ad campaign for H&M, photographed by Sam Rock. Two female models pose against a seamless white background, wearing coordinated beige and neutral apparel adorned with small floral embellishments. The model on the left wears a strapless midi dress, while the model on the right wears matching shorts, a strapless top, and an oversized zip-up jacket draped over her shoulders. The studio lighting is clean and even, highlighting the textured fabrics and delicate beadwork. The composition is vertical and framed with minimalist aesthetic precision.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Beige (100%)

Background

White Seamless

Context

Advertising Campaign