H&M "Notes on Being" Spring 2025 Ad Campaign 2025

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This image is part of the "Notes on Being" Spring 2025 ad campaign for H&M, photographed by Sam Rock. Two female models pose against a seamless white background, wearing coordinated beige and neutral apparel adorned with small floral embellishments. The model on the left wears a strapless midi dress, while the model on the right wears matching shorts, a strapless top, and an oversized zip-up jacket draped over her shoulders. The studio lighting is clean and even, highlighting the textured fabrics and delicate beadwork. The composition is vertical and framed with minimalist aesthetic precision.