H&M "Notes on Being" Spring 2025 Ad Campaign 2025

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This vertical campaign portrait features two women posing closely against a seamless white studio background for the H&M Notes on Being Spring 2025 ad campaign. Photographed by Sam Rock with creative direction by Albert Moya and styling by Kate Phelan, the image showcases clean studio lighting and contemporary fashion framing. The subject in the foreground wears a structured white mini dress with dark rings on her fingers, while the person standing directly behind wears a dark grey oversized t-shirt and sheer trousers.