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Brand
H&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two women posing together against a plain white background for the H&M Notes on Being spring 2025 campaign.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

fka twigswoman in white dresswhite dressmini dresstwo women posingtwo women

Description

This vertical campaign portrait features two women posing closely against a seamless white studio background for the H&M Notes on Being Spring 2025 ad campaign. Photographed by Sam Rock with creative direction by Albert Moya and styling by Kate Phelan, the image showcases clean studio lighting and contemporary fashion framing. The subject in the foreground wears a structured white mini dress with dark rings on her fingers, while the person standing directly behind wears a dark grey oversized t-shirt and sheer trousers.