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  • ·Notes on Being Spring 2025 campaign by H&M
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two models wearing tailored oversized blazers in pale sage green and light pink against a seamless white background.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two modelsmodels in pastel blazerswoman in sage green suitsage green suitwoman in pink blazerpink blazertailored blazerspink clutch bag

Description

This fashion campaign image for H&M's Notes on Being Spring 2025 collection features two models photographed by Sam Rock against a clean white seamless background. The model on the left wears a structured sage green double-breasted suit jacket and matching trousers while holding a pink clutch bag. The model on the right wears an oversized pink blazer over a light top and shorts, with their hand resting gently near the collar. The studio lighting is bright and even, highlighting the soft pastel tones of the garments and the clean minimalist composition of the shoot.

Style

Vertical, Commercial, Clean

Techniques

High-key

Industries

High Street Fashion

Color

Sage (50%)
Blush (50%)

Background

White Seamless

Context

Advertising Campaign