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BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Portrait of FKA Twigs wearing rings for the H&M Notes on Being spring 2025 ad campaign photographed by Sam Rock

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

fka twigs portraitfka twigswoman portraitmodel posingsculptural ringsringsblack and white portrait

Description

FKA Twigs is captured in a striking portrait for the H&M 'Notes on Being' Spring 2025 ad campaign, photographed by Sam Rock with creative direction by Albert Moya. The monochrome portrait features the artist wearing sculptural rings against a neutral studio backdrop, highlighting expressive posing and dramatic lighting. The image forms part of a high-end fashion campaign styled by Kate Phelan with casting by Piergiorgio Del Moro.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Pure White (20%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign