Logo
  • Home
  • ·Media
  • ·H&M Notes on Being Campaign Portrait by Sam Rock
Two women holding hands against a white studio background wearing grey knitwear and a sleeveless embellished dress

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

This portrait from H&M's "Notes on Being" spring 2025 campaign was captured by photographer Sam Rock. Two women stand side by side against a bright white seamless background, holding hands in a quiet gesture of connection. The subject on the left wears a dark grey long-sleeved textured top, while the subject on the right wears a sleeveless neutral dress embellished with small dark appliques. The lighting is clean and even, highlighting the subtle textures of the garments and creating a stark, minimalist aesthetic.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

two women holding handstwo womenwomen holding handswoman in grey topgrey topwoman in embellished dressembellished dresssleeveless dress

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
Similar media
Model with long dark hair wearing a black sleeveless dress against a grey backdrop captured by Isaac Anthony.
Model in a sequined dress standing near rocky coast by the ocean, photographed in monochrome by Jess Ruby James.
An older woman in a black leather top and a younger woman in a black dress pose together against a grey studio backdrop.
Woman in pale pink dress standing on sandy beach beside a rocky outcrop with ocean view
Two female models posing in studio, one seated wearing a patterned slip dress and the other standing in a brown top and orange skirt.
Model Larissa Schumacher in a grey knit dress against a green backdrop, photographed by Julian Schulz for Marie Claire Australia.
Blonde woman wearing a strapless grey structured top and sheer embellished skirt against a white seamless backdrop
Three models posed in a dimly lit interior, featuring a sequined top and tailored grey jacket.
Two female fashion models posing together against a white background, styled by make-up artist Vanessa Collins in Sydney
Helena Christensen and Louise Follain wearing wool jackets and knit skirts outdoors against a rocky coastal backdrop.
Portrait of a woman with dark hair and a black button-down top against a light textured brick background.
Two female models lying among tall grass and white lilies outdoors under soft natural daylight
Two women laughing while spinning around together holding a small patterned toy bear in a white studio setting.
Model in strapless grey dress posing on wooden floor against dark backdrop photographed by Cozy
Profile portrait of a woman with long wavy brown hair and styled bangs against a plain light background
Model with dark short hair and a tied tail wearing a white sleeveless top against a seamless white studio background
Woman in a white sleeveless top and grey trousers seated against a plain white studio background for Harper's Bazaar Australia.
Blonde model wearing a charcoal wool coat over a crystal-embellished nude top against a plain light background
Portrait of a red-haired woman in a textured gold garment against a plain neutral studio background by photographer Agnieszka Chabros.
Close-up portrait of a woman wearing a netted head covering and beaded sheer top, photographed by Joyce Kim.
From the same project