Logo
  • Home
  • ·Media
  • ·H&M Notes on Being Campaign Portrait by Sam Rock
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two women holding hands against a white studio background wearing grey knitwear and a sleeveless embellished dress

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two women holding handstwo womenwomen holding handswoman in grey topgrey topwoman in embellished dressembellished dresssleeveless dress

Description

This portrait from H&M's "Notes on Being" spring 2025 campaign was captured by photographer Sam Rock. Two women stand side by side against a bright white seamless background, holding hands in a quiet gesture of connection. The subject on the left wears a dark grey long-sleeved textured top, while the subject on the right wears a sleeveless neutral dress embellished with small dark appliques. The lighting is clean and even, highlighting the subtle textures of the garments and creating a stark, minimalist aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign