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FKA Twigs posing in a white strapless minidress against a seamless grey backdrop for the H&M Spring 2025 campaign

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

FKA Twigs features as the central subject in this striking monochrome portrait from the H&M Spring 2025 ad campaign, titled Notes on Being. Photographed by Sam Rock, she stands against a clean grey backdrop wearing a form-fitting white strapless minidress. Her pose is deliberate, with one hand raised behind her head and the other touching her collarbone, emphasizing the structural lines of the garment. The image employs sharp lighting and high-contrast tonal grading, highlighting textures in her hair and clothing while maintaining a stark, editorial aesthetic.

Brand

H&M

Project

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Keywords

fka twigs portraitfka twigswoman wearing white dresswhite strapless minidresswhite dressstrapless minidressminidress

Credits

Eliana Masgalos
H&M Creative Director
Albert Moya
Creative Director
Sam Rock
Photographer
Caroline Polachek
Models
FKA Twigs
Models

Styles

EditorialVerticalMonochromeClean

Techniques

Analogue / film

Industries

High Street Fashion

Background

Grey Seamless

Context

Advertising Campaign
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