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BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
FKA Twigs posing in a white strapless minidress against a seamless grey backdrop for the H&M Spring 2025 campaign

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

fka twigs portraitfka twigswoman wearing white dresswhite strapless minidresswhite dressstrapless minidressminidress

Description

FKA Twigs features as the central subject in this striking monochrome portrait from the H&M Spring 2025 ad campaign, titled Notes on Being. Photographed by Sam Rock, she stands against a clean grey backdrop wearing a form-fitting white strapless minidress. Her pose is deliberate, with one hand raised behind her head and the other touching her collarbone, emphasizing the structural lines of the garment. The image employs sharp lighting and high-contrast tonal grading, highlighting textures in her hair and clothing while maintaining a stark, editorial aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign