Logo
  • Home
  • ·Media
  • ·HM Notes on Being Spring 2025 Caroline Polachek portrait
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Portrait of Caroline Polachek with long black hair wearing a pale beige sleeveless top against a white studio background.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

caroline polachek portraitcaroline polachekwoman portraitlong black hairsleeveless toppale beige topdecorative applique

Description

This portrait of Caroline Polachek is part of the H&M Spring 2025 campaign titled Notes on Being. Photographed by Sam Rock with creative direction by Albert Moya and Eliana Masgalos, the image features the artist against a clean white backdrop. She wears a light-coloured sleeveless garment embellished with dark, decorative appliqués. The composition is a vertical close-up focusing on her face and dark hair, captured with crisp studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Beige (80%)

Background

White Seamless

Context

Advertising Campaign