H&M "Notes on Being" Spring 2025 Ad Campaign 2025

About

This monochrome fashion portrait from H&M's 'Notes on Being' spring 2025 ad campaign was photographed by Sam Rock. The image features a model with short dark hair wearing an oversized t-shirt, a short mini skirt, layered pendant necklaces, and chunky bracelets. Shot against a neutral seamless backdrop with high-contrast studio lighting, the composition highlights clean lines and textured accessories. The project features creative direction by Eliana Masgalos and Albert Moya, styling by Kate Phelan, and casting by Piergiorgio Del Moro.