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BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Model in dark oversized t-shirt and light mini skirt wearing layered necklaces and bracelets against a grey seamless background

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

woman wearing oversized t shirtwoman in oversized t shirtoversized t shirtt shirtmini skirtpendant necklacechunky braceletslayered necklacesshort hair modelmodel in studio portrait

Description

This monochrome fashion portrait from H&M's 'Notes on Being' spring 2025 ad campaign was photographed by Sam Rock. The image features a model with short dark hair wearing an oversized t-shirt, a short mini skirt, layered pendant necklaces, and chunky bracelets. Shot against a neutral seamless backdrop with high-contrast studio lighting, the composition highlights clean lines and textured accessories. The project features creative direction by Eliana Masgalos and Albert Moya, styling by Kate Phelan, and casting by Piergiorgio Del Moro.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

Grey Seamless

Context

Advertising Campaign