H&M "Notes on Being" Spring 2025 Ad Campaign 2025

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Two models pose in a minimalist studio setting for H&M's 'Notes on Being' Spring 2025 ad campaign, photographed by Sam Rock with creative direction by Albert Moya and Eliana Masgalos. The primary model wears a tan high-collared jacket and matching embellished shorts over a coordinating top, while a second model beside her wears a shimmering strap dress with delicate floral appliqués. The composition employs soft, even lighting against a seamless white background, highlighting the tactile textures of the neutral-toned garments.