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  • ·H&M Notes on Being Spring 2025 Campaign Editorial
BrandH&M
Project"Notes on Being" Spring 2025 Ad Campaign
Two female models wearing beige attire against a bright white background for H&M Spring 2025 campaign.

H&M "Notes on Being" Spring 2025 Ad Campaign 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosH&M Creative Director
Albert Moya
Albert MoyaCreative Director
Sam Rock
Sam RockPhotographer
Caroline Polachek
Caroline PolachekModels
FKA Twigs
FKA TwigsModels
Tyla
TylaModels
Angelina Kendall
Angelina KendallModels
Jazzelle
JazzelleModels
Lennon Sorrenti
Lennon SorrentiModels
Mia Armstrong
Mia ArmstrongModels
Selena Forrest
Selena ForrestModels
Sihana Shalaj
Sihana ShalajModels
and Wali
and WaliModels
Kate Phelan
Kate PhelanStylist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

two female models posingfemale modelsmodels posingwoman in tan jackettan jacketjacketembellished shortsshorts

Description

Two models pose in a minimalist studio setting for H&M's 'Notes on Being' Spring 2025 ad campaign, photographed by Sam Rock with creative direction by Albert Moya and Eliana Masgalos. The primary model wears a tan high-collared jacket and matching embellished shorts over a coordinating top, while a second model beside her wears a shimmering strap dress with delicate floral appliqués. The composition employs soft, even lighting against a seamless white background, highlighting the tactile textures of the neutral-toned garments.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Camel (90%)

Background

White Seamless

Context

Advertising Campaign