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  • ·Gucci Fall 2024 Mens Ad Campaign Editorial
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Shirtless male model wearing dark trousers, burgundy leather gloves, a black necktie, and holding a burgundy shoulder bag against a grey background.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

shirtless man holding bagman holding bagshirtless manburgundy leather shoulder bagleather shoulder bagshoulder bagburgundy leather glovesleather glovesblack necktieblack trousersmale model posing

Description

This striking portrait from the Gucci Fall 2024 men's ad campaign was photographed by David Sims with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The image features a shirtless male model posing against a neutral grey studio backdrop, styled by Alastair McKimm with hair by Duffy and makeup by Lucia Pieroni. The subject wears dark trousers secured with a belt, a long black necktie around his neck, burgundy leather gloves, and carries a large burgundy leather shoulder bag. The composition is clean and focused, highlighted by crisp studio lighting and bold overlaid typography.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Burgundy (50%)

Background

Grey Seamless

Context

Advertising Campaign