ProjectFall 2024 Men's Ad Campaign

Fall 2024 Men's Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the Gucci Fall 2024 menswear ad campaign was photographed by David Sims with art direction by Riccardo Zanola and styling by Alastair McKimm. The image features a male model wearing a dark, studded coat layered over a black shirt, holding a structured black leather tote bag with a luggage tag. He is posed against a plain, light neutral studio background. Large white serif typography spelling the brand name is overlaid across the central portion of the frame. The lighting is clean and direct, highlighting the textures of the embellished outerwear and leather accessories.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign







