Logo
  • Home
  • ·Media
  • ·Gucci Fall 2024 Menswear Ad Campaign Portrait
Man wearing a dark embellished coat and holding a black leather tote bag against a neutral studio background

Fall 2024 Men's Ad Campaign 2024

Associated creatives

Tags

Description

This portrait from the Gucci Fall 2024 menswear ad campaign was photographed by David Sims with art direction by Riccardo Zanola and styling by Alastair McKimm. The image features a male model wearing a dark, studded coat layered over a black shirt, holding a structured black leather tote bag with a luggage tag. He is posed against a plain, light neutral studio background. Large white serif typography spelling the brand name is overlaid across the central portion of the frame. The lighting is clean and direct, highlighting the textures of the embellished outerwear and leather accessories.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign