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  • ·Gucci Fall 2024 Menswear Ad Campaign by David Sims
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Model in dark burgundy coat with arms crossed holding a dark leather shoulder bag against a grey seamless studio background.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

man in burgundy coatburgundy coatcoatmandark leather shoulder bagleather shoulder bagshoulder bagbag

Description

This image is part of the Gucci Fall 2024 Men's Ad Campaign, photographed by David Sims with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The shot features a male model standing with arms crossed against a neutral grey seamless background. He wears a heavy, structured dark burgundy coat with wide lapels and signature green-and-red web detailing on the sleeve, while holding a slouchy dark brown leather shoulder bag. The composition is vertical and clean, utilizing soft studio lighting that highlights the textures of the heavy wool outerwear and supple leather accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (70%)
Chocolate (30%)

Background

Grey Seamless

Context

Advertising Campaign