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  • ·Gucci Fall 2024 Men's Ad Campaign Editorial Portrait
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Male model wearing a black coat, white buttoned shirt, and denim jeans against a seamless grey backdrop with overlaid Gucci text.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

male model in black coatmale modelblack coatwhite buttoned shirtdark denim jeanssilver chain necklaceleather belt

Description

This portrait from the Gucci Fall 2024 men's ad campaign features a male model seated against a clean grey studio background. He wears a heavy dark black coat layered over a cream white buttoned top and dark denim jeans, accented by a prominent chain necklace and a leather belt with a metallic buckle. Large white capitalized Gucci typography spans across the center of the frame. The lighting is soft and directed, casting gentle shadows that define the structured outerwear and create a polished editorial finish.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Cream (30%)
Denim (20%)

Background

Grey Seamless

Context

Advertising Campaign