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BrandGucci
ProjectFall 2024 Men's Ad Campaign
Close-up portrait of a man with short brown hair wearing a bright blue textured wool coat against a plain light gray background.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

man wearing blue coat

Description

A man with short, dark cropped hair is captured in a medium close-up shot, looking slightly off-camera with a neutral expression. He is wearing a vibrant, bright blue wool coat featuring a distinct herringbone or textured weave. The coat has a structured collar and appears to be made of a heavy, warm material. The background is a clean, featureless light gray, emphasizing the vivid color of the garment. The lighting is soft and even, highlighting the texture of the coat and the facial features of the model. The word GUCCI is overlaid in large white serif lettering across the center of the image.

Style

Commercial, Vertical

Techniques

Studio strobe

Industries

Luxury Fashion Houses