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  • ·Gucci Fall 2024 Mens Campaign Editorial by David Sims
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Model wearing a long black coat and necktie against a grey backdrop with overlaid Gucci text.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

man in black coatblack coatman wearing coatmale modelblack overcoatblack trousers

Description

This portrait from Gucci's Fall 2024 men's ad campaign was photographed by David Sims with art direction by Riccardo Zanola and styling by Alastair McKimm. A model stands centrally against a neutral studio backdrop, wearing an oversized black double-breasted overcoat, trousers, and a slim necktie over a white top. The composition features clean lighting and prominent white GUCCI brand lettering overlaid across the center of the frame.

Style

Vertical, Commercial, Desaturated, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign