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  • ·Gucci Fall 2024 Mens Ad Campaign Editorial Portrait
Brand
Gucci
ProjectFall 2024 Men's Ad Campaign
Man wearing a black windbreaker jacket and trousers sitting with a black backpack against a white backdrop

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

man sitting against white backgroundman sittingmanblack windbreaker jacketwindbreaker jacketblack jacketblack backpackbackpackblack loafersloafers

Description

This editorial portrait from Gucci's Fall 2024 Men's ad campaign features a male model seated against a clean white background. Captured by photographer David Sims with creative direction by Sabato De Sarno, the model wears a black hooded windbreaker jacket, matching trousers, loafers with metallic hardware, and a narrow necktie, while holding a black backpack positioned between his feet. The composition is lit with clean studio lighting, emphasizing the minimalist aesthetic and monochrome wardrobe.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign