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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Woman in black dress dancing next to a man in a long dark coat inside a red-toned venue for Gucci We Will Always Have London campaign

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman dancing in black dresswoman in black dressblack dresswoman dancingman in long dark coatlong dark coatman in coat

Description

This photograph from Gucci's We Will Always Have London ad campaign captures an intimate, atmospheric scene inside a red-toned lounge or bar. A smiling woman with dark curly hair wears a black dress and pearl necklace while holding a handbag, dancing near a man in a sweeping dark overcoat and white tank top. The warm lighting casts deep shadows across the wood flooring and rich red walls, creating a cinematic mood. The project was conceived by creative director Sabato De Sarno and captured by photographer Nan Goldin with styling by Francesca Burns.

Style

Editorial, Horizontal, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)

Background

Bar

Context

Advertising Campaign