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Brand
Gucci
ProjectFall 2024 Men's Ad Campaign
Male model wearing a brown knit cardigan with a crystal-embellished collar against a plain light grey studio background.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

man in brown cardiganbrown cardigancardigancrystal collarsilver necklaceman wearing necklacemale model portrait

Description

This portrait from the Gucci Fall 2024 Men's Ad Campaign features a male model wearing a camel brown knit cardigan paired with an elaborate crystal-embellished collar and a silver pendant necklace. The composition is set against a clean, neutral grey studio background with soft directional lighting that accentuates the texture of the knitwear. The imagery was photographed by David Sims with art direction by Riccardo Zanola and styling by Alastair McKimm. The bold typography of the Gucci logo is overlaid across the frame, framing the subject.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (70%)

Background

Grey Seamless

Context

Advertising Campaign