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  • ·Gucci Fall 2024 Mens Ad Campaign by David Sims
Brand
Gucci
ProjectFall 2024 Men's Ad Campaign
Black man seated with knees pulled up wearing black trousers and loafers against a plain background with large Gucci text overlay

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

black man seatedblack manman seatedblack trouserstrousersblack leather loafersleather loafersloaferswhite sockssocks

Description

This portrait from the Gucci Fall 2024 Men's Ad Campaign, photographed by David Sims with art direction by Riccardo Zanola, features a male model seated with his knees drawn to his chest. The subject wears dark trousers, white socks, and black leather loafers featuring metallic hardware. Large white serif typography spelling the brand name is overlaid across the composition. The lighting is clean and soft against a seamless studio background, highlighting the minimal styling and footwear details.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign