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  • ·Gucci Fall 2024 Mens Ad Campaign by David Sims
BrandGucci
ProjectFall 2024 Men's Ad Campaign
Model seated on a white seamless backdrop wearing a brown cardigan, black trousers, and patterned loafers for Gucci.

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Thibault Della Gaspera
Thibault Della GasperaDirector
David Sims
David SimsPhotographer
Clement Chabernaud
Clement ChabernaudModels
George Barnett
George BarnettModels
Finn Collins
Finn CollinsModels
Joel Ortiz
Joel OrtizModels
Junyeong Baek
Junyeong BaekModels
Martin Miller
Martin MillerModels
and Modou Wade
and Modou WadeModels
Alastair McKimm
Alastair McKimmStylist
Duffy
DuffyHair
Lucia Pieroni
Lucia PieroniMakeup
Samuel Ellis Scheinman
Samuel Ellis ScheinmanCasting Director

Tags

man seated on white backgroundman seatedmanbrown cardigancardiganblack trouserstrousersmonogram loafersloaferswhite sockssocks

Description

This image is part of the Gucci Fall 2024 men's ad campaign, photographed by David Sims with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. A model is seated against a clean white seamless backdrop, wearing a camel brown knit cardigan over a button-down shirt and tie, paired with black trousers, white socks, and monogram platform loafers featuring metallic hardware. Large white serif typography spelling the brand name is overlaid centrally across the composition. The lighting is bright and evenly diffused, creating a polished studio aesthetic.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Camel (40%)
Jet Black (40%)
Pure White (20%)

Background

White Seamless

Context

Advertising Campaign