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Portrait of a male model wearing a black coat, white shirt and chunky silver chain necklace for Gucci Fall 2024 campaign

Gucci Fall 2024 Men's Ad Campaign 2024

Associated creatives

Tags

Description

This portrait from the Gucci Fall 2024 men's ad campaign, photographed by David Sims with art direction by Riccardo Zanola and styling by Alastair McKimm, features a male model against a neutral studio backdrop. The subject wears a black coat layered over a cream-colored button-up top, accessorized with a prominent chunky silver chain necklace. Large white uppercase typography spelling Gucci is overlaid centrally across the frame. The lighting is clean and directional, highlighting the textures of the apparel and the metallic sheen of the necklace.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Cream (30%)
Silver (metallic) (20%)

Background

White Seamless

Context

Advertising Campaign