Oreo: Square Cookie
Brand
Date
Jun 2025
Description
Oreo explores a playful intersection of snack branding and digital culture in this campaign for its limited-run Square Cookie. The creative, developed by Saatchi & Saatchi Germany, integrates 3D render / CGI character animation with live-action footage to present the product within a stylized, voxel-based environment. The commercial transitions between fast-paced presenter commentary and cinematic vignettes. It utilizes a warm, futuristic aesthetic to reimagine the familiar circular form factor as a blocky, digital-native shape, marking a shift in the brand's visual identity for this specific product launch.
Style
Vertical, Commercial, Warm, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Color
Jet Black
Pure White
Sky Blue
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.