Oreo
Milky Way Dunk
Brand
ProjectMilky Way Dunk
Date
Apr 2025
Description
Oreo takes viewers behind the scenes of its manufacturing process in the 'Milky Way Dunk' campaign. The project captures an Oreo representative within a refined, art-directed studio setting before transitioning to location footage from the brand's production facility in Cikarang, Indonesia. Developed alongside Leo Indonesia, the commercial project utilizes live-action technique and clean cinematography to bridge the gap between corporate storytelling and product narrative. Technical execution was supported by production house Seven Plus, with post-production and sound design services provided by Lilac Post Production.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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