Oreo leans into a quiet, domestic narrative with 'Wee Hours,' a commercial film that highlights a late-night interaction between a father and son. Captured through a live-action technique, the project frames a simple kitchen scene as the two share cookies and milk.
The film utilizes warm, soft interior lighting to establish a calm atmosphere, focusing on candid interactions and natural pacing. Creative agency Draft FCB led the project, with additional support from MAS-Music and Strategy for music and sound.
