McDonald's Canada
McDonald's Canada's playful fast food campaigns, cultural activations and creative collaborations
Featured McDonald's Canada projects
This week's top McDonald's Canada projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
McDonald's Canada · Slip N Slide
McDonald's Canada presents 'Slip N Slide,' a commercial spot centered on the quintessential spirit of a sunny backyard summer. The film leans into lively, dynamic motion to depict a series of warm, outdoor vignettes set poolside, anchored by the lighthearted image of a protagonist cooling off with a McFlurry. Developed by agency Cossette with production support from Soft Citizen, 24/7, and Nimiopere, the piece relies on a vibrant, natural lighting palette. Post-production and VFX were handled by The Vanity, with audio elements contributed by OSO Audio and media planning by OMD.
McDonald's Canada · It’s Not Just Value, It’s McValue
McDonald's Canada presents 'It’s Not Just Value, It’s McValue,' a campaign crafted by Cossette that promotes the brand's menu offerings through a series of fast-paced vignettes. The commercial leans into a vibrant, cinematic aesthetic, moving between intimate restaurant settings and a group of friends captured in a vintage pink convertible. Technically, the spot employs live-action techniques, utilizing warm color grading to maintain a consistent, energetic tone across the footage. The production features a collaborative creative effort with post-production and VFX handled by Freefolk, alongside sound design from Vapor Music and Circonflex.
McDonald's Canada · It’s Not Just Value, It’s McValue :15 Breakfast
McDonald’s Canada positions its breakfast offerings in this 15-second spot, highlighting the value proposition of its menu through a series of energetic vignettes. The commercial features a group of elderly women traveling in a vintage convertible, balanced by close-up product shots of breakfast sandwiches, hash browns, and coffee. Developed by creative agency Cossette with production by Circle Productions, the campaign leans into a saturated and vibrant aesthetic. The high-contrast visual style serves as a backdrop to the brand's food focus, emphasizing a warm and lively atmosphere.
McDonald's Canada · The Grinchiest Meal
McDonald’s Canada taps into the holiday spirit with The Grinchiest Meal, a seasonal campaign featuring the iconic character within his signature, machinery-heavy workshop. The project utilizes live-action technique layered with VFX to translate the Grinch’s cynical tone into a commercial context. Developed by a creative collective including Wieden+Kennedy Toronto, Cossette Montreal, and Accenture, the film captures the character’s characteristic disdain for the festive season. The visual execution relies on dramatic green lighting and neon accents to maintain a cinematic quality throughout the production.
McDonald's Canada, RONA · McDo McJoueur sous-titres EN
McDonald’s Canada and RONA collaborate on this comedic fast food campaign, centered on a lighthearted domestic misunderstanding. The spot features two men in a sports-themed living room where a request for ranch sauce is comically misinterpreted as a call for home hardware repairs. Produced with a clean, live-action technique, the narrative plays out in a single interior setting. The project was developed through the creative partnership of agencies Cossette Montreal and Sid Lee, with production handled by Les Enfants and post-production by Post-Moderne.
McDonald's Canada · Super Bowl XLVII Spot
McDonald's Canada marked Super Bowl XLVII with this commercial campaign, capturing a traveller navigating diverse urban and coastal landscapes across the globe. Through a documentary-style approach, the project features spontaneous interactions with pedestrians, street vendors, and local artists who react to the brand in their native languages. Executed through live-action technique and handheld tracking shots, the spot leans into authentic cultural exchanges. The cinematography shifts between bright daylight and illuminated night environments, relying on natural lighting to ground the global narrative in varied settings.
McDonald's Canada · Siakam Swirl McFlurry
McDonald’s Canada taps into the energy of professional basketball with this campaign for the Siakam Swirl McFlurry. The commercial spot, developed by agency Cossette, centres on an appearance by Pascal Siakam, transitioning from a press conference setting to high-angle basketball court sequences. Produced by Feels Like Home, the project utilises a live-action technique to showcase the product. Post-production duties were shared by Rooster Post Production and Alter Ego, with sound design by Pirate Sound, maintaining a warm aesthetic throughout the horizontal commercial format.
McDonald's Canada · Steal My Fries
McDonald's Canada explores late-night dining in 'Steal My Fries,' a commercial spot centered on a customer enjoying a meal outdoors. The production features a live-action performance framed against the atmospheric glow of an urban storefront, leaning into cinematic cinematography to define the nighttime setting. Developed by the team at Cossette, the project focuses on the quiet solitude of an evening visit. The soundscape is supported by Grayson Music, providing the audio environment for this short-form narrative.
McDonald's Canada · Launch
McDonald's Canada introduces a new mobile rewards initiative through this commercial spot, "Launch." The film centres on an imaginative airplane cabin setting defined by a saturated palette of neon pink and red light. Directed through a collaborative effort with Cossette, the live-action production captures a diverse cast of travellers interacting with the McDonald's app. The visual narrative relies on dynamic camera movement along the cabin aisle to showcase the brand's integration into the travel experience, supported by post-production work from Nimiopere and FORT.
McDonald's Canada · Welcome Frequent Fryers
McDonald’s Canada leans into a vibrant, saturated aesthetic for its 'Welcome Frequent Fryers' campaign, a commercial spot that transforms an airplane cabin into a branded experience. The film captures a flight attendant and passengers engaged in a travel-themed narrative, grounded by a bold red and pink color palette and consistent visual branding throughout the cabin. Developed in collaboration with agency Cossette and directed through Revolver Films, the project utilizes a polished live-action technique. The production features a high-energy atmosphere that integrates the brand's signature imagery into a stylized, cinematic environment.
McDonald's Canada · The Essential Pit Stop
McDonald's Canada presents The Essential Pit Stop, a digital campaign focused on brand recognition and streamlined messaging. Produced by Cossette and Septième, the work channels minimalist graphic design principles, centering on bold motion graphics and kinetic typography to engage audiences across digital platforms. The animation utilizes a stark, solid-red brand backdrop paired with iconic geometric shapes. By prioritizing clean visual language and rhythmic text prompts, the project maintains a focused presence suitable for social media advertising, supported by media planning from OMD Canada.
McDonald's Canada · Fries
McDonald's Canada presents a commercial spot focusing on the brand's core menu item, the french fry. The film highlights the quality of 100% Canadian potatoes through a series of close-up shots and intimate, candid interactions between two diners in a restaurant setting. Developed by agency partners Cossette, the project leans into a natural light aesthetic to ground the live-action footage in a warm, inviting atmosphere. The production features a focused approach to food styling and character interaction to capture the simplicity of the dining experience.
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