Panda Express
Featured Panda Express projects
This week's top Panda Express projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Panda Express · 2026 Lunar New Year Film: Wishes
Panda Express celebrates the Lunar New Year with 'Wishes,' an animated project that captures the warmth of a family gathering. The narrative centres on characters sharing traditional meals amidst a backdrop of vibrant, glowing lanterns and market stalls. Produced by Passion Paris and PASSION US, the film blends animation with live-action techniques to build a nostalgic atmosphere. Butter managed the sound design, while the visual identity relies on warm colour grading and organic character movements to articulate the holiday theme.
Panda Express · 2026 Lunar New Year Film: Wishes :30
Panda Express commemorates the Lunar New Year with 'Wishes,' a :30 animated film that centers on a young woman’s intimate celebration. The narrative follows her as she releases a lantern into a vibrant neighborhood festival, culminating in a poignant reunion with her father. Utilizing cell-shaded animation, the film balances a bustling, cinematic environment with quiet, personal moments. The visual direction leverages a warm color palette to capture the festival’s glow against twilight skies, supported by sound design from Butter. The project was developed with creative agency Opinionated, with production handled by Passion US and Passion Paris.
Panda Express · This Magic Moment
Panda Express captures the energetic craft behind its kitchen in the commercial, This Magic Moment. The spot centers on the rhythmic preparation of signature dishes, pairing wide shots of a chef working at a flaming wok with crisp, close-up cinematography of fresh ingredients. Developed by agency The Many, the film transitions from the high-octane production environment to a quiet domestic setting. It highlights the dining experience through saturated visuals and clean framing, with sound design by MAS-Music and Strategy emphasizing the sizzle and movement of the meal. The work utilizes a live-action technique to showcase the preparation and consumption of the food.
Panda Express · Wok Steak and Shrimp :30
Panda Express captures the high-energy environment of its professional kitchens in this thirty-second spot for their Wok Steak and Shrimp menu offering. The project leans into the kinetic nature of live-action technique, focusing on the precision of the culinary preparation process. The commercial highlights the speed and intensity of wok-cooking, featuring close-up captures of fresh produce and sizzling proteins tossed over open flames. Developed by The Many, the spot utilizes action-oriented editing and slow motion to underscore the technical expertise of the kitchen staff. Sound design for the campaign was provided by MAS-Music and Strategy.
Panda Express · Wok Steak and Shrimp - Agency Version :30
This 30-second commercial for Panda Express highlights the fast-paced preparation of the chain’s wok steak and shrimp dishes. Captured in a professional kitchen environment, the spot focuses on the technical precision of chefs as they sear ingredients over open flames. The execution relies on dynamic overhead angles and close-up tracking shots to emphasize the motion of the wok and the searing process. With bright, industrial lighting and high-contrast textures, the commercial leans into a clean, live-action technique to convey the energy of the culinary preparation, supported by sound design from MAS-Music and Strategy. The agency of record for the project is The Many.
Panda Express · Sizzling Shrimp Is Here
Panda Express introduces its Sizzling Shrimp menu offering through a high-energy commercial campaign that emphasizes the dish's preparation and appeal. The creative concept, developed by agency The Many, focuses on the intersection of professional kitchen expertise and the immediate gratification of a fresh meal. Through a live-action technique, the film captures the intensity of the wok station, using slow motion to highlight the movement of ingredients and the vibrant textures of the final dish. Production handled by Feel Films brings these elements to life, alternating between restaurant environments and contemporary office settings to contextualize the takeout experience. The visual language utilizes warm lighting and playful visual effects to underscore the bold flavors, supported by post-production and VFX from Universal Production Partners alongside sound design by Paradiso Music and Lime Studios.
Panda Express · How Do You Panda?
Panda Express explores the various ways customers engage with their menu in the 'How Do You Panda?' commercial campaign. The film features a diverse cast interacting with classic offerings like noodles and rangoon across environments ranging from the restaurant floor to home settings and daily commutes. Produced by Feel Films and The Many Studios, the work leans into a clean, live-action technique. The cinematography utilizes natural lighting and vibrant color grading to highlight the food. Post-production for the project was completed by Verdi.
Panda Express · However You Panda, Try New Chili Crisp Shrimp
Panda Express promotes its new Chili Crisp Shrimp with a lively commercial that captures the versatility of their menu. The spot focuses on the various ways individuals enjoy their takeout, featuring scenes set in restaurants, domestic settings, and vehicles. With creative direction from The Many, the campaign leans into a fast-paced, live-action technique. The production features a series of quick, dynamic cuts that emphasize the casual, everyday nature of the dining experience, maintaining a clean and warm aesthetic throughout.
Panda Express · Many Methods, One Original Orange Chicken
Panda Express explores the ritual of dining in their campaign, 'Many Methods, One Original Orange Chicken.' The commercial highlights the experience of enjoying their signature dish through a series of intimate, domestic scenes, featuring a cross-generational cast sharing meals from the brand’s iconic takeout boxes. Produced by The Many, Feel Films, The Many Studios, and 2D Creative, the spot utilizes live-action technique to ground the product in a relatable home environment. The cinematography relies on warm interior lighting and tight close-ups to emphasize the texture and preparation of the orange chicken, broccoli, and rice plates.
Panda Express · The Invitation
Panda Express explores the role of connection in 'The Invitation,' a live-action commercial spot that centres on a multi-generational family dinner. The narrative follows a domestic gathering where the quiet ritual of cracking a fortune cookie at the dining table becomes a focal point, grounding the project in a domestic, cinematic aesthetic. Produced by Anonymous Content with creative direction from Opinionated, the work utilizes warm, golden hour lighting to emphasize the intimate atmosphere of the home environment. The production incorporates sound design from Field Day Sound and post-production by Black Hole to maintain a consistent, inviting tone throughout the spot.
Panda Express · The Invitation
Panda Express explores the role of connection in The Invitation, a live-action campaign centered on multi-generational family dynamics. The narrative unfolds within a domestic setting, capturing a communal dining experience that emphasizes intimate interpersonal moments and cultural celebration. The production employs a cinematic approach, utilizing warm, nostalgic lighting to define the interior atmosphere. The project was developed by agencies Opinionated and TDW+Co, with production led by Anonymous Content. Post-production and VFX were managed by Black Hole, while the soundscape was crafted by Field Day Sound and Score Production Music.
Panda Express · Auntie
Panda Express captures a lighthearted tone in their 'Auntie' commercial, a spot that brings a high-energy, choreographed performance to the forefront. The film showcases a group of older Asian women interacting with the brand's menu items in an outdoor patio setting, utilizing vibrant wardrobe choices to emphasize the playful aesthetic. Produced by Epoch Films with creative work by Opinionated, the project employs a live-action technique layered with VFX. The visual style remains warm and inviting, using natural daylight to complement the animated text overlays that highlight specific menu offerings like Super Greens and Chow Mein.
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