The Go Full Chicken campaign for KFC presents a cinematic perspective on the brand's workforce. Developed by Special Australia, the live-action spot follows a restaurant employee during a twilight shift transition, capturing the quiet atmosphere of the parking lot environment. Produced by Exit Films, the creative leans into a cool color palette and deliberate pacing to frame the nightly routine. Post-production and VFX were managed by The Editors, with an audio landscape curated by Trailer Media, Mr Pape, and Sonar Music. The project was supported by media planning from Essence Mediacom.
