KFC
Go Full Chicken
Brand
ProjectGo Full Chicken
Date
Jun 2026
Description
KFC's 'Go Full Chicken' campaign shifts focus to the brand's workforce in this live-action cinematic spot. The project, led by creative agency Special Australia and production house Exit Films, captures a quiet moment at dusk featuring an employee arriving for a shift at a restaurant. With a cool color palette and controlled lighting, the film leans into a grounded, atmospheric aesthetic. Post-production and VFX were handled by The Editors, with sound design and music composition provided by Trailer Media, Mr Pape, and Sonar Music.
Style
Horizontal, Cinematic, Cool
Industries
Fast Food
Color
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
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