Seafolly
Summer
Brand
ProjectSummer
Date
Jan 2012
Description
Seafolly’s Summer campaign captures a relaxed, radiant aesthetic through a series of fashion editorials. Featuring Behati Prinsloo as talent, the imagery centers on swimwear and resort-inspired apparel, leaning into a saturated, outdoor palette. Creative direction by Justin Woo pairs the collection with sun-drenched settings and layered styling details. Photographer David Gubert utilizes natural light and golden hour tones to highlight the seasonal wardrobe. The editorial photography highlights the textures of the swimwear and accessories against poolside and desert environments, maintaining a cohesive, warm visual identity throughout the campaign.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
Swimwear
Context
Advertising Campaign
Associated creatives
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