Seafolly: Summer
Brand
Date
Jan 2012
Description
Seafolly’s Summer campaign captures a relaxed, seasonal aesthetic through a series of editorial portraits. Featuring Behati Prinsloo, the imagery leans into a saturated palette, utilizing the distinct warmth of golden hour to frame the swimwear collection against pool-side and desert-inspired backdrops. Photographer David Gubert documents the collection with an emphasis on natural light, integrating varied textures from poolside lounge chairs to dense greenery. The portraiture highlights the styling details, including layered accessories and braided hair, to define the campaign's visual identity.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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