Seafolly
Beach Babe
Brand
ProjectBeach Babe
Date
Jan 2017
Description
Seafolly presents Beach Babe, an expansive swimwear and resortwear campaign that leans into relaxed coastal aesthetics. Photographed by Simon Upton with creative direction by Justin Woo, the imagery captures an effortless lifestyle approach to beach fashion, featuring talent Emma Stern Nielsen and Victoria Lee. The series utilises warm, natural light to highlight the intricate textures of the collection, from geometric embroidery and delicate tassels to fluid, printed textiles. The work channels a candid and sun-drenched energy, moving between dynamic beachside movement and tranquil golden hour portraits set against open, hazy horizons.
Style
Warm, Commercial, Vertical
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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