Seafolly
Spring/Summer
Brand
ProjectSpring/Summer
Date
Jan 2011
Description
Seafolly presents its Spring/Summer campaign, a collection of imagery centered on coastal, sun-drenched aesthetics. Photographed by Justin Woo, who also served as Creative Director, the series features model Sarah Stephens in a variety of seasonal swimwear silhouettes. The project captures a clean, commercial tone throughout, utilizing bright natural light to highlight textures and prints across beach environments. The visuals rely on a polished approach to fashion photography, emphasizing the apparel against sandy shorelines and ocean backdrops.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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