Seafolly
Spring/Summer
Brand
ProjectSpring/Summer
Date
Jan 2011
Description
Seafolly’s Spring/Summer campaign presents a series of coastal visuals featuring talent Sarah Stephens. The project utilizes natural light to capture the collection across various beachside settings, emphasizing a clean, commercial aesthetic. Creative direction by Justin Woo highlights the swimwear through a polished lens, focusing on the interplay between the collection’s floral prints, striped patterns, and the surrounding environment. The imagery maintains a consistent warm tone, aligning with the seasonal focus of the campaign.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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