Seafolly: Campaign
Brand
Date
Jan 2016
Description
Seafolly presents a series of sun-drenched fashion campaign imagery featuring Gigi Hadid. The collection leans into an energetic coastal aesthetic, utilising natural light and warm tones to capture a series of beach-ready looks. Photographer Justin Woo documents the talent against diverse outdoor settings, from the crashing ocean surf to static, grit-textured studio-style backdrops. The work incorporates analogue film techniques and high-speed freeze motion to emphasize a candid, summer-focused narrative across both vertical and horizontal formats.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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