Seafolly
Campaign
Jan 2016
Seafolly presents a sun-drenched swimwear campaign featuring Gigi Hadid. Shot by creative director Justin Woo, the imagery captures the collection across various coastal settings, ranging from expansive sandy beaches to intimate sun-drenched lounger setups. The series utilizes natural light to highlight the vibrant, saturated tones of the swimwear. By incorporating high-speed freeze techniques during water-focused sequences, the visuals maintain a dynamic, energetic mood throughout the outdoor environments. The project leans into an editorial aesthetic, with analogue film and high-contrast shadow work defining the visual rhythm of the campaign.
Vertical, Commercial, Warm
Analogue / film, Natural light
Swimwear
Sandy Beach
Advertising Campaign
