Seafolly
Chase The Sun
Brand
ProjectChase The Sun
Date
Jan 2022
Description
Seafolly’s 'Chase The Sun' campaign captures the essence of summer fashion through a series of sun-drenched coastal portraits. Featuring Shanina Shaik as the lead talent, the imagery leans into a relaxed, oceanic aesthetic across a range of swimwear and beach apparel. Photographed by Georges Antoni with creative direction by Justin Woo, the series emphasizes natural light and warm, golden hour tones to highlight the textures of the collection. The production utilizes a clean, coastal backdrop, incorporating elements like weathered driftwood and sandy dunes to ground the editorial style.
Style
Vertical, Commercial, Golden Hour, Warm
Techniques
Natural light
Industries
Swimwear
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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