Seafolly: Chase The Sun

Brand

Seafolly

Date

Jan 2022

Description

Seafolly’s 'Chase The Sun' campaign highlights the brand's latest swimwear and coastal apparel collections through a series of sun-drenched, beachside portraits. The imagery leans into a relaxed, bohemian aesthetic, focusing on the textures of natural fabrics and shell-based accessories against the backdrop of sandy dunes and coastal waters. Captured by photographer Justin Woo, the campaign features talent Shanina Shaik in diverse settings ranging from shallow shorelines to rustic driftwood structures. The execution prioritizes a consistent golden hour glow, utilizing natural light to define the vibrant patterns and silhouettes of the swimwear. By emphasising an organic, outdoor atmosphere, the project reinforces a classic coastal identity.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Swimwear

Background

Sandy Beach

Context

Advertising Campaign