Seafolly: Spring

Jan 2015

Seafolly presents its Spring collection through a series of sun-drenched visuals that capture the seasonal transition to coastal living. Captured by photographer Enrique Badulescu, the campaign features Martha Hunt in a variety of swimwear pieces, ranging from minimalist white bikini sets to vibrant, graphic-print halter tops. The imagery leans into a natural aesthetic, utilizing bright, direct natural light and saturated colour palettes to emphasize the clarity of the tropical setting. Technical execution focuses on high-speed freeze motion and lifestyle composition, highlighting the movement of water against the shoreline and the textures of lace and swimwear fabric. Throughout the campaign, the styling remains cohesive, pairing beachwear with accessories like layered necklaces and mirrored sunglasses to frame the collection within a relaxed, editorial fashion context.

Vertical, Warm

Natural light

Sandy Beach

Advertising Campaign