Seafolly

Jan 2018

Seafolly’s Hits The Beach project channels a classic coastal aesthetic, capturing an effortless seasonal mood across a series of sun-drenched environments. Shot by creative director Justin Woo, the campaign leans into a bright, tactile visual language that highlights the intricate textures of the swimwear collection, from gingham prints to geometric motifs and floral patterns. Featuring model Elyse Knowles, the imagery shifts between relaxed, lifestyle-oriented beach settings and architectural editorial portraits. The execution relies heavily on natural light and golden hour tones to maintain a consistent, warm-hued narrative, occasionally punctuated by monochromatic film photography for a candid, textural contrast.

Vertical, Warm

Natural light

Swimwear

Sandy Beach

Advertising Campaign