Seafolly: Hits The Beach
Brand
Date
Jan 2018
Description
Seafolly embraces a classic coastal aesthetic in its "Hits The Beach" campaign. The series focuses on relaxed, sun-drenched imagery that highlights the brand’s swimwear collection through a mix of editorial and lifestyle photography. Photographer Justin Woo captures model Elyse Knowles in various outdoor settings, ranging from expansive sandy beaches to textured architectural backdrops. The work utilizes natural light and golden hour tones to emphasize the textures of the swimwear and the movement of the coastal environment. Across both monochrome and colour shots, the imagery maintains a clean, candid focus on seaside leisure.
Style
Vertical, Warm, Commercial
Techniques
Natural light
Industries
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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