Model running along a sandy beach wearing a bright green two-piece swimsuit for Seafolly hit the beach project

Model wearing a red and white gingham swimsuit posing against a bright ocean and blue sky backdrop

Model wearing a blue patterned bikini and aviator sunglasses with arms raised against a clear blue sky background

Model in blue bikini seated on a sandy beach with ocean waves in the background for Seafolly

Model kneeling on a sandy beach wearing a red and white gingham swimsuit and matching striped towel on head

Model wearing a green animal print swimsuit and sunglasses on a sunny beach with buildings in the background.

Two models on a sandy beach wearing green swimwear for the Seafolly Hit The Beach campaign under clear skies.

Model in green bikini posing with an arched back on a sunny sandy beach near ocean waves

Model standing on a sandy beach lifting a blue patterned dress against a bright blue ocean background

Model seated on a beach lounger wearing a blue and white gingham bikini against an ocean background

Seafolly Hit The Beach 2020

About

Seafolly’s Hit The Beach campaign presents a series of vibrant fashion editorials and commercial imagery set against coastal landscapes. The collection leans into an outdoor, sun-drenched aesthetic, utilizing natural light to highlight textures in swimwear ranging from gingham prints to bright patterned sets. Photographer Justin Woo captures the models in motion and at rest along sandy shores, emphasizing a relaxed summer atmosphere. The campaign features talent Georgia Fowler and Charlee Fraser, with creative execution supported by fashion stylist Sara Smith and hairstylist Michelle Mcquillan. These visuals employ editorial and clean techniques to frame the swimwear within the context of the surf and horizon.