Seafolly: Hit The Beach

Jan 2020

Seafolly’s Hit The Beach campaign presents a series of vibrant fashion editorials and commercial imagery set against coastal landscapes. The collection leans into an outdoor, sun-drenched aesthetic, utilizing natural light to highlight textures in swimwear ranging from gingham prints to bright patterned sets. Photographer Justin Woo captures the models in motion and at rest along sandy shores, emphasizing a relaxed summer atmosphere. The campaign features talent Georgia Fowler and Charlee Fraser, with creative execution supported by fashion stylist Sara Smith and hairstylist Michelle Mcquillan. These visuals employ editorial and clean techniques to frame the swimwear within the context of the surf and horizon.

Warm, Editorial

Natural light

Sandy Beach

Advertising Campaign