Seafolly

Jan 2020

Seafolly’s Hit The Beach campaign presents a vibrant collection of swimwear through a series of sun-drenched, coastal vignettes. The project, led by creative director Justin Woo and photographer Simon Lekias, leans into a warm, saturated aesthetic that highlights textured fabrics and playful patterns against the backdrop of sandy shores and rolling ocean waves. Featuring talent Georgia Fowler and Charlee Fraser, the campaign captures a relaxed, seasonal energy. The editorial and commercial images utilize natural light and analogue film techniques to emphasize clean lines and dynamic movement. Styling by Sara Smith, along with hair by Michelle Mcquillan and makeup by Kellie Stratton, rounds out the visual narrative of this summer-focused fashion campaign.

Warm, Commercial

Natural light

Swimwear

Sandy Beach

Advertising Campaign