Seafolly
Soaks Up The Sun
Jan 2018
Seafolly embraces a classic coastal aesthetic in its campaign, Soaks Up The Sun. The fashion imagery captures a series of sun-drenched moments along the shoreline, channeling a relaxed, elevated resort mood through a lens of natural light and warmth. Photographer Gilles Bensimon documents the collection across various seaside vignettes, from candid beach walks and vintage car portraits to serene balcony overlooks. Creative direction by Justin Woo ties the editorial series together, focusing on clean compositions that highlight the seasonal swimwear silhouettes. The project leans into a lifestyle-driven narrative, utilizing analogue film techniques to amplify the authentic, sun-kissed atmosphere of the coastline.
Vertical, Warm
Natural light
Swimwear
Sandy Beach
Advertising Campaign
