Seafolly: Soaks Up The Sun

Jan 2018

Seafolly’s Soaks Up The Sun campaign captures the essence of summer through a series of dynamic editorial and commercial portraits. Set against coastal backdrops, the project documents a range of vibrant swimwear silhouettes, from ruffled bikinis to patterned one-piece suits, set against the backdrop of sandy shorelines and ocean vistas. Photographed by Gilles Bensimon, the imagery leans into a sun-drenched, candid aesthetic. The production utilizes natural light and golden hour settings to emphasize a relaxed, outdoor lifestyle. Featuring model Romee Strijd, the campaign focuses on movement and texture to highlight the collection's versatile resort wear, capturing a sense of freedom through wind-swept hair and active, seaside poses.

Vertical, Warm

Natural light

Sandy Beach

Advertising Campaign