Seafolly
Campaign
Brand
ProjectCampaign
Date
Jan 2011
Description
Seafolly’s latest swimwear campaign features talent Marloes Horst in a series of beachside images. Directed by Justin Woo, the imagery captures the seasonal collection through a playful summer lens, leaning into saturated tones and warm skin textures. The project highlights the brand’s focus on swimwear design, utilizing high-contrast color grading and natural light to emphasize the beach setting. Each shot places the talent against a vibrant turquoise ocean backdrop, focusing on the detail of the gingham patterns and ruffled trim styling.
Style
Warm
Techniques
Natural light
Industries
Swimwear
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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