Seafolly: Spring-Summer

Jan 2016

Seafolly presents its Spring-Summer campaign, featuring model Gigi Hadid in a series of editorial and commercial photographs. The campaign moves between aquatic action sequences and urban street settings, using natural light to emphasize the movement of the ocean and the texture of the apparel. Photographed by Justin Woo, the imagery employs high-speed freeze techniques to capture splashes and dynamic motion. Throughout the series, the collection is presented with a focus on vibrant prints and clean styling, captured on analogue film to achieve a warm aesthetic across both beachside and city environments.

Vertical, Commercial, Warm

Natural light

Ocean

Advertising Campaign