Seafolly
Spring-Summer
Brand
ProjectSpring-Summer
Date
Jan 2016
Description
Seafolly presents its Spring-Summer campaign, featuring talent Gigi Hadid. The project encompasses both coastal and urban settings, utilizing natural light to highlight the swimwear collection's varied prints and silhouettes. Creative director Justin Woo leads the production, which captures a sense of movement through editorial action shots and commercial imagery. Techniques such as high-speed freeze frame and analogue film are employed to emphasize the textures of the water and the detailed patterns of the apparel. The work highlights a range of beach-ready looks, from solid-toned swimwear with distinct trim to vibrant floral prints.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Swimwear
Color
Jet Black
Pure White
Background
Ocean
Context
Advertising Campaign
Associated creatives
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