Pantene
Pantene "Abundance" Campaign 2025
Brand
Date
Nov 2025
Description
The Pantene "Abundance" campaign for 2025 focuses on hair health and vitality, presenting a series of polished beauty portraits. Photographed and visually directed by Fernando Gomez, the imagery highlights voluminous, glossy hair textures in deep brunette and copper-toned waves. The project features hair styling by Gregory Kaoua and makeup by Susana Sanchez, utilizing soft beauty lighting against a consistent, warm beige backdrop. These commercial assets emphasize movement and shine, with select frames integrating the Grow Abundant anti-hair loss scalp serum within the composition.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Beauty Light
Industries
Haircare
Background
Coloured Seamless, Rooftop
Context
Advertising Campaign
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