The Pantene "Abundance" campaign for 2025 focuses on hair health and vitality, presenting a series of polished beauty portraits. Photographed and visually directed by Fernando Gomez, the imagery highlights voluminous, glossy hair textures in deep brunette and copper-toned waves.
The project features hair styling by Gregory Kaoua and makeup by Susana Sanchez, utilizing soft beauty lighting against a consistent, warm beige backdrop. These commercial assets emphasize movement and shine, with select frames integrating the Grow Abundant anti-hair loss scalp serum within the composition.
