Pantene: Ban The Bun
Brand
Date
Oct 2023
Description
Pantene’s Ban The Bun campaign leverages a comedic commercial format to address common haircare frustrations. Directed with a focus on vibrant, energetic pacing, the project utilizes a brightly coloured studio setting to ground its narrative. Featuring stylized furniture and saturated backdrops, the production leans into a high-contrast aesthetic. The campaign employs a humorous tone throughout, capturing a series of character-driven interventions centered on messy updos.
Style
Humorous, Horizontal, Commercial, Saturated
Industries
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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