Pantene
Pantene x Keith Haring 2025 Campaign
Brand
Date
Mar 2025
Description
Pantene unites with the Keith Haring estate for this 2025 campaign, bringing a graphic edge to their latest haircare activation. The series of studio portraits highlights a clean aesthetic, anchoring the partnership with iconic illustrative motifs. Photographer Valero Rioja captures the campaign, utilizing soft light to emphasize hair texture and movement. Featuring hair styling by Gregory Kaoua and makeup by Raquel Costales, the images lean into a playful tone, centering on model Mattis Perez and colleagues to showcase the collection.
Style
Commercial, Square, playful, Clean
Techniques
Soft Light
Industries
Haircare
Color
Jet Black
Camel
Background
White Seamless
Context
Advertising Campaign
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