Pantene
Pantene x Keith Haring 2025 Campaign
Brand
Date
Mar 2025
Description
Pantene collaborates with the estate of Keith Haring for this 2025 campaign, merging high-gloss haircare imagery with the artist's iconic graphic aesthetic. The visuals lean into a clean studio aesthetic, utilizing soft light to emphasize hair texture and movement across a diverse cast of models. Photographer Valero Rioja captures the campaign through a series of portrait compositions, accented by playful graphic motifs. The production includes hair styling by Gregory Kaoua and makeup artistry by Raquel Costales, maintaining a polished finish throughout the commercial series.
Style
Commercial, Square, playful, Clean
Techniques
Soft Light
Industries
Haircare
Color
Jet Black
Camel
Background
White Seamless
Context
Advertising Campaign
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