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Pantene

Strong Is Beautiful
Date

May 2026

Description

Pantene presents 'Strong Is Beautiful,' a haircare campaign featuring athlete Ronda Rousey. The commercial spot captures a high-energy juxtaposition of physical training and deliberate styling, oscillating between sequences of boxing preparation and refined, flowing hair. Directed with a focus on clean, high-key aesthetics, the live-action footage utilizes a vertical format to emphasize movement and presence. The production features a sound design contribution from Heavy Duty Projects, grounding the visuals in a rhythmic, performance-led atmosphere.

Style

Vertical, Commercial, Clean

Industries

Haircare

Color
Jet Black
Background

White Seamless

Context

TVC / TV Commercial

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