Pantene
Z - I Tuoi Capelli, La Tua Storia (IT)
Brand
Date
Mar 2026
Description
Pantene explores the intersection of personal milestones and stylistic evolution in 'Z - I Tuoi Capelli, La Tua Storia (IT).' This haircare campaign tracks the relationship between women and their hair across generations, contrasting black-and-white archival aesthetics with crisp, modern color cinematography. Produced by GREATERGOOD, the film utilizes a live-action technique to bridge distinct eras. By focusing on the intimate rituals of styling and reflection, the project grounds its narrative in historical heritage while maintaining a contemporary perspective on beauty.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Industries
Haircare
Context
TVC / TV Commercial
Associated creatives
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