Pantene: Muxes: Braids of Pride
Brand
Date
Jun 2024
Description
Pantene’s documentary-style campaign, Muxes: Braids of Pride, highlights the cultural narratives and lived experiences of indigenous individuals in Oaxaca, Mexico. The project leans into intimate storytelling, featuring striking portraiture captured through a documentary lens. Utilizing natural light and warm color grading, the film emphasizes personal identity through a series of portrait-led sequences. Produced in collaboration with Grey New York, Townhouse, and Biscuit Filmworks, the project is presented in a vertical format, centering on subjects within their domestic and natural surroundings.
Style
Documentary, Vertical, Clean, Golden Hour
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Clear Sky
Context
Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.