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Pantene

Stop the Shedding Trailer
Date

Jan 2026

Description

Pantene's latest haircare campaign, Stop the Shedding Trailer, focuses on the common concern of hair fall through an intimate, observational lens. The spot features cinematic, live-action storytelling that centers on a woman in a domestic environment. Captured with horizontal framing, the commercial leans into muted tones and soft interior lighting to underscore the narrative. Creative agency Grey led the production, crafting a film that emphasizes detail and character perspective throughout the sequence.

Style

Horizontal, Cinematic

Industries

Haircare

Color
Chocolate
Off-White
Background

Bathroom

Context

TVC / TV Commercial

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